About Me.
Professionally, Ashley identifies as a 'sceptical empiricist,' an expression adopted from the work of Nassim Taleb. The focus is on maximising risk-adjusted returns and policy impact from investment strategies, assets, transactions, and capital structures. With over 25 years of diverse, cross-functional experience in private equity, management consulting, and construction within the infrastructure and real estate sectors in the Pacific and Southern Africa regions, Ashley has established a strong record of accomplishments. Ashley excels in leading, structuring, analysing, and implementing complex strategies, transactions, and acquisitions for both public and private sector investors.
Ashley Kerfoot
Empirica Advisory
The term "Empirica" is derived from "empirical," which relates to knowledge gained through observation, experience, and experimentation rather than theory alone. It signifies a focus on practical, evidence-based approaches and solutions. In the context of Empirica Advisory, consulting services are grounded in real-world experience, data-driven analysis, and practical implementation, ensuring that strategies and solutions are effective and applicable in real business scenarios.
At Empirica Advisory, I offer specialised consulting services designed to meet the unique needs of companies across the real estate and infrastructure sectors. As a seasoned professional with extensive experience, I engage with organisations to deliver high-impact solutions through both consulting engagements and corporate roles on a contractual basis. My services are tailored to help businesses navigate complex challenges, optimise their operations, and achieve strategic objectives.
Through Empirica Advisory, I collaborate closely with clients to understand their specific needs and objectives. This partnership approach allows me to deliver bespoke solutions that drive measurable results. Whether the requirement is for strategic planning, operational optimisation, or financial restructuring, I bring a wealth of knowledge and experience to the table. My goal is to provide actionable insights and strategies that empower companies to achieve their goals and enhance their competitive edge.
One of the key strengths of my consultancy is the ability to undertake specific corporate roles on a contractual basis. This flexibility enables companies to benefit from expert leadership and management without the long-term commitment of permanent employment. I have successfully filled roles such as interim Finance Director, Operations Director, and Transaction Manager, providing stability and direction during periods of transition or growth. By integrating seamlessly into the existing corporate or project structure, I ensure that there is minimal disruption to operations while delivering the expertise needed to drive the organisation forward.
In addition to filling corporate roles, I provide a wide range of consulting services through Empirica Advisory. These services include strategic advisory, financial analysis, risk management, and operational improvement. My approach is data-driven and focused on delivering practical, sustainable solutions. I work closely with client teams to ensure that recommendations are not only theoretically sound but also feasible and implementable within the given organisational or transaction context.
At the core of my consulting philosophy is a commitment to excellence and integrity. I prioritise building long-term relationships with clients based on trust, transparency, and mutual respect. This approach has earned me a reputation for reliability and effectiveness, making Empirica Advisory a trusted partner. Another important aspect of my services is the focus on innovation and continuous improvement. In today’s fast-paced business environment, staying ahead of the curve is crucial. I help clients adopt new technologies, streamline processes, and implement best practices to maintain a competitive advantage. By fostering a culture of innovation, I enable organisations to respond effectively to changing market conditions and seize new opportunities.
Furthermore, I emphasise the importance of sustainability and social responsibility in business operations. As companies face increasing scrutiny from stakeholders regarding their environmental and social impact, I assist clients in developing strategies that align with sustainable practices and corporate social responsibility goals. This holistic approach not only enhances the company’s reputation but also contributes to long-term success and value creation.
In summary, through Empirica Advisory, I offer a comprehensive range of consulting services that cater to the diverse needs of companies. Whether through contracting for specific corporate roles or providing strategic and operational consulting, my aim is to deliver solutions that drive growth, efficiency, and sustainability. With a focus on excellence, innovation, and integrity, Empirica Advisory is dedicated to helping organisations achieve their full potential.
Ashley Kerfoot
Principal - Empirica Advisory
Sectors
Roles and transactions have been undertaken in the following sectors:
Real Estate
Hospitality, residential, commercial, sport & recreation, aged care, social & affordable housing, student accommodation, multi-use precincts
Transport
Road, rail, port, retail distribution
Professional Affiliations
Member of the CFA Institute
Director CFA Society Australia
Recent Engagements
Hilton Busselton
Design, build, and finance for new Hilton Garden Inn in Busselton, Western Australia. Included negotiating the land lease and hotel management agreement
Quest East Perth
Due diligence and transaction lead on acquisition of Quest franchise. Implementing operational improvement and business intelligence strategy post acquisition
Tiwi Island Retreat
Due diligence and transaction lead on acquisition of stake in resort facility in the Northern Territory
S30
Due diligence and transaction lead on acquisition of stake in S30 gym franchise network holding company
Aravina Wine Estate
Due diligence and transaction lead on acquisition of operating wine estate, Western Australia
Education
Chartered Financial Analyst
CFA Institute
The Chartered Financial Analyst (CFA) charter is a professional designation given by the CFA Institute, which is a global association of investment professionals. The CFA designation is highly regarded in the finance and investment industry, indicating a strong understanding of advanced investment analysis and real-world portfolio management skills.
Overview of the CFA Charter
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Professional Credential: The CFA charter is considered one of the most prestigious certifications in the field of finance and investment management.
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Global Recognition: The CFA designation is recognized globally and demonstrates a commitment to ethical standards and professional excellence.
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Comprehensive Curriculum: The CFA program covers a wide range of topics, including ethics and professional standards, quantitative methods, economics, financial reporting and analysis, corporate finance, equity investments, fixed income, derivatives, alternative investments, portfolio management, and wealth planning.
BSc (Building Science) Honours
University of Witwatersrand, South Africa
The BSc Honours Building Science degree offered by the University of the Witwatersrand in Johannesburg, South Africa, was a specialised program aimed at equipping students with advanced knowledge and skills in building science and construction management. The curriculum typically covered a range of subjects including construction technology, building materials, structural analysis, project management, and environmental control. The program also emphasised practical applications, with students engaging in hands-on projects, site visits, and internships to gain real-world experience. The degree was designed to prepare graduates for professional roles in the construction industry, including positions in construction management, project planning, and building consultancy. Additionally, the program focused on developing analytical and problem-solving skills, ensuring that graduates could effectively address the technical and managerial challenges in the construction and infrastructure sector.